SG APARTMENTS

 

  Challenge

The Signature Apartments is a new generation of living accommodation serviced apartments crossing new borders and new limits, and feeling welcome anywhere in the world, which drives us to keep walking and redefines us. With the aim of creating a unique and authentic experience for our guests, they want that the customers feel at home in their apartments while enjoying all the city has to offer.

After considerable discussion we took it upon ourselves to proactively pull together a detailed benchmarking report, along with an analysis of the current commercial performance and brand positioned.

 

  SCOPE OF WORK

After we fully identified the commercial concept based at market research and build the roadmap of the execution of the whole the brand concept, we started to move the concept we had in our head towards the development and execution.

 

  Results

With the charm that is characteristic of the brand, we accomplished all the core branding & visual identity elements (digital signatures, campaigns design, documents templates, etc.) we needed including the value of the apartments social media layouts.