MOURA SUITES

 

  Challenge

The Moura Suites Hotel is an elegant 4-star hotel housed in a building that dates back to the XV century. After considerable discussion we took it upon ourselves to proactively pull together a detailed benchmarking report, along with an analysis of the current commercial performance and brand positioned. It soon became clear that while the hotel enjoyed very healthy traffic, there were many opportunities to improve their commercial performance.

 

  SCOPE OF WORK

After we fully identified the commercial concept based at market research and build the roadmap of the execution of the whole hotel pricing position, we started to move the concept we had in our head towards the development and execution.

 

  Results

With the charm that is characteristic of the brand, we accomplished all the core branding & visual identity elements (digital signatures, campaigns design, documents templates, etc.) we needed including the value of the hotel social media layouts. After that we switched to the big launch of the hotel presentation and deals block and ended up with the introduction of the online and offline strategy of commercial and sales activity.