YCON HOSPITALITY

  

  Challenge

Ycon Hospitality & Consulting is a leading hotel management company group, trusted by national and international investors, developers and top-scale hospitality brands. At Ycon Hospitality they wanted to portray the core brand DNA though an unmissable visual identity that suited the space with a beautiful on-brand design, industry-leading performance and effortless user experiences.

The concept revolved around the trust feeling and simplicity as a company that provides its partners and clients with a white canvas for endless possibilities of investments.

 

  SCOPE OF WORK

The concept of identity and it’s further implementation is fully developed by BRYND.

We conducted a technical review of website to make sure it was built with SEO best practices and was best optimised to convert visitors. And track conversions correctly too. We setup Google Analytics and Google Tag Manager along with cross-domain tracking with SynXis so that we could measure the impact of all their PR activity and, of course, our own digital marketing campaigns too.

 

  Results

We positioned Ycon Hospitality offering high-end experiences to investors and all trade looking to invest in Hospitality sector. Their purpose is to provide a trusted brand with exclusive products and services for the sector. After researching the industry, competitors and what differentiates Ycon Hospitality, we classified their values as the following: High-end, design-driven, indulgent, modern, and open.

The Ycon’s color palette includes pastel blue, with light and dark hues, a serene blue, and a muted havane color that manifests as a gradient. We created all the design collaterals including the business cards, the stationary, letterheads, and the envelopes.